{"id":1665,"date":"2021-03-31T14:57:00","date_gmt":"2021-03-31T12:57:00","guid":{"rendered":"https:\/\/infinite-conseil.com\/?p=1665"},"modified":"2022-12-31T15:09:23","modified_gmt":"2022-12-31T14:09:23","slug":"la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite","status":"publish","type":"post","link":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/","title":{"rendered":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !"},"content":{"rendered":"\n
\"La
La fin du greenwashing par David GEORGET INFINITE – Cr\u00e9dit dessin : Kl\u00e9o-beaut\u00e9<\/figcaption><\/figure>\n\n\n\n

La consultation citoyenne de juillet 2020 a lourdement d\u00e9nonc\u00e9 les pratiques trompeuses de certaines entreprises faisant du greenwashing,<\/em> c\u2019est \u00e0 dire laissant entendre que leurs produits sont \u00ab propres \u00bb ou que leurs activit\u00e9s g\u00e9n\u00e8rent un bilan carbone n\u00e9gatif c\u2019est-\u00e0-dire qu\u2019elles sont non polluantes.<\/p>\n\n\n\n

Le 25 mars 2021, l\u2019amendement n\u00b05419<\/a> vient compl\u00e9ter le code de la consommation de l\u2019article suivant :<\/p>\n\n\n\n

\u00ab Lorsque la pratique commerciale trompeuse consiste \u00e0 laisser entendre ou \u00e0 donner l\u2019impression qu\u2019un bien ou un service a un effet positif ou n\u2019a pas d\u2019incidence sur l\u2019environnement ou qu’il est moins n\u00e9faste pour l\u2019environnement que les biens ou services concurrents, le montant de l\u2019amende peut \u00eatre port\u00e9, de mani\u00e8re proportionn\u00e9e aux avantages tir\u00e9s du d\u00e9lit, \u00e0 80 % des d\u00e9penses engag\u00e9es pour la r\u00e9alisation de la publicit\u00e9 ou de la pratique constituant ce d\u00e9lit. La sanction prononc\u00e9e fait en outre l\u2019objet d\u2019un affichage ou d\u2019une diffusion soit par la presse \u00e9crite, soit par tout moyen de communication au public par voie \u00e9lectronique. La sanction  fait \u00e9galement l\u2019objet d\u2019une diffusion sur le site internet de la personne morale condamn\u00e9e, pendant une dur\u00e9e de trente jours. \u00bb.<\/em><\/p>\n\n\n\n

Source : https:\/\/www.assemblee-nationale.fr\/dyn\/15\/amendements_alt\/3995\/AN\/5419<\/a><\/p>\n\n\n\n

Se pose alors la question du comment et des r\u00e8gles \u00e0 suivre par les entreprises afin de respecter cette nouvelle r\u00e9glementation?<\/strong><\/p>\n\n\n\n

Dans son guide de l\u2019anti-greenwashing l\u2019ADEME<\/a> apporte quelques explications concr\u00e8tes de ce qui ne doit plus se faire dont voici un extrait de la page 7.<\/p>\n\n\n\n

\u00ab \u2022 La promesse excessive<\/strong> : le produit est pr\u00e9sent\u00e9 comme totalement \u00e9cologique alors que seul un de ses \u00e9l\u00e9ments l\u2019est. Ou la d\u00e9marche DD est pr\u00e9sent\u00e9e comme un \u00e9l\u00e9ment essentiel de la politique de l\u2019entreprise, alors que ce n\u2019est pas le cas.<\/em><\/p>\n\n\n\n

\u2022 L\u2019absence ou l\u2019insuffisance d\u2019information ou d\u2019argumentaire <\/em><\/strong>: l\u2019avantage \u00e9cologique ou la d\u00e9marche n\u2019est pas expliqu\u00e9(e) ou insuffisamment pour que l\u2019on comprenne vraiment en quoi il\/elle consiste et quel est son int\u00e9r\u00eat qualitatif et quantitatif pour l\u2019environnement (ou la soci\u00e9t\u00e9…).<\/em><\/p>\n\n\n\n

\u2022 Un visuel confus <\/em><\/strong>: le visuel accompagnant le message a un lien avec l\u2019\u00e9cologie (\u00e9olienne, \u00e9nergies renouvelables, etc.) ou le DD, mais aucun avec le produit ou la d\u00e9marche \u00e9voqu\u00e9e, induisant la confusion dans l\u2019esprit du consommateur.\u00a0\u00bb<\/em><\/p>\n\n\n\n

Source : http:\/\/antigreenwashing.ademe.fr\/sites\/default\/files\/docs\/ADEME_GREENWASHING_GUIDE.pdf<\/a><\/p>\n\n\n\n

Dans la pratique que doivent faire les entreprises ? Un exemple de solution.<\/strong><\/p>\n\n\n\n

La soci\u00e9t\u00e9 INFINITE avait en charge de r\u00e9aliser un catalogue pour l\u2019un de ses clients, une entreprise de m\u00e9tallurgie.<\/p>\n\n\n\n

Malgr\u00e9 une production par nature polluante, l\u2019entreprise en question a fait d\u2019importants efforts en mati\u00e8re de r\u00e9duction de son empreinte carbone. INFINITE a donc communiqu\u00e9 dans le catalogue de son client sur les efforts fournis, sans pour autant laisser entendre que l\u2019entreprise est totalement \u00ab\u00a0propre\u00a0\u00bb.<\/p>\n\n\n\n

A ce titre, INFINITE a demand\u00e9 \u00e0 l\u2019agence de communication en charge de la conception graphique du catalogue de dessiner un pictogramme indiquant toute action de r\u00e9duction de l\u2019empreinte carbone.<\/p>\n\n\n\n

En temps normal, une agence aurait montr\u00e9 une usine avec une feuille verte (le greenwashing classique)\u2026 induisant que\u00a0l\u2019usine respecte totalement la nature\u00a0: certainement pas\u00a0!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dans l\u2019expression de ce besoin, INFINITE souhaitait que la couleur verte soit retir\u00e9e et qu\u2019aucune information ne porte \u00e0 confusion. Elle avait par ailleurs demand\u00e9 que la mention suivante soit \u00e9crite explicitement \u00e0 c\u00f4t\u00e9 du pictogramme \u00ab\u00a0Votre entreprise agit pour r\u00e9duire son empreinte environnementale\u00a0\u00bb<\/strong>.<\/p>\n\n\n\n

C\u2019est bien de l\u2019effort de r\u00e9duction d\u2019empreinte environnementale dont il est question et non d\u2019une entreprise qui soudainement deviendrait vertueuse \u00e9cologiquement !<\/p>\n\n\n\n

Le r\u00e9sultat fut le suivant\u00a0:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En conclusion,<\/strong><\/p>\n\n\n\n

Cette nouvelle r\u00e9glementation exige des entreprises de faire preuve de clart\u00e9 et de ne pas c\u00e9der \u00e0 la pression qu\u2019elles subissent de la part de concurrents peu scrupuleux dont les argumentations sont abusives.<\/p>\n\n\n\n

A partir d\u2019avril 2021, les entreprises pourront se d\u00e9fendre et attaquer les concurrents usant de Greenwashing<\/em>, alors sanctionn\u00e9s d\u2019une lourde amende.<\/p>\n\n\n\n

David GEORGET – INFINITE<\/p>\n","protected":false},"excerpt":{"rendered":"

La consultation citoyenne de juillet 2020 a lourdement d\u00e9nonc\u00e9 les pratiques trompeuses de certaines entreprises faisant du greenwashing, c\u2019est \u00e0 dire laissant entendre que leurs produits sont \u00ab propres \u00bb ou que leurs activit\u00e9s g\u00e9n\u00e8rent un bilan carbone n\u00e9gatif c\u2019est-\u00e0-dire qu\u2019elles sont non polluantes. Le 25 mars 2021, l\u2019amendement n\u00b05419 vient compl\u00e9ter le code de la consommation… Lire la suite »La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competences"],"yoast_head":"\nLa fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !<\/title>\n<meta name=\"description\" content=\"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !\" \/>\n<meta property=\"og:description\" content=\"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\" \/>\n<meta property=\"og:site_name\" content=\"INFINITE\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T12:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-31T14:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Georget\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Georget\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\"},\"author\":{\"name\":\"David Georget\",\"@id\":\"https:\/\/infinite-conseil.com\/#\/schema\/person\/7e12f943bb973433096ddbcea83aa15d\"},\"headline\":\"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !\",\"datePublished\":\"2021-03-31T12:57:00+00:00\",\"dateModified\":\"2022-12-31T14:09:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\/\/infinite-conseil.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg\",\"articleSection\":[\"Comp\u00e9tences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\",\"url\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\",\"name\":\"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !\",\"isPartOf\":{\"@id\":\"https:\/\/infinite-conseil.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg\",\"datePublished\":\"2021-03-31T12:57:00+00:00\",\"dateModified\":\"2022-12-31T14:09:23+00:00\",\"description\":\"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.\",\"breadcrumb\":{\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage\",\"url\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg\",\"contentUrl\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg\",\"width\":650,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/infinite-conseil.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/infinite-conseil.com\/#website\",\"url\":\"https:\/\/infinite-conseil.com\/\",\"name\":\"INFINITE\",\"description\":\"Progresser Ensemble Durablement\",\"publisher\":{\"@id\":\"https:\/\/infinite-conseil.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/infinite-conseil.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/infinite-conseil.com\/#organization\",\"name\":\"INFINITE\",\"url\":\"https:\/\/infinite-conseil.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/infinite-conseil.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/image001-Copie.png\",\"contentUrl\":\"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/image001-Copie.png\",\"width\":349,\"height\":350,\"caption\":\"INFINITE\"},\"image\":{\"@id\":\"https:\/\/infinite-conseil.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/infinite-dg\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/infinite-conseil.com\/#\/schema\/person\/7e12f943bb973433096ddbcea83aa15d\",\"name\":\"David Georget\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/infinite-conseil.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/207aa4741824fed4ab0197dd7efaeb553b5c5904a7ced0d26cc2afbc4d26f355?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/207aa4741824fed4ab0197dd7efaeb553b5c5904a7ced0d26cc2afbc4d26f355?s=96&d=mm&r=g\",\"caption\":\"David Georget\"},\"sameAs\":[\"https:\/\/infinite-conseil.com\/\"],\"url\":\"https:\/\/infinite-conseil.com\/index.php\/author\/d-georget\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !","description":"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/","og_locale":"fr_FR","og_type":"article","og_title":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !","og_description":"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.","og_url":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/","og_site_name":"INFINITE","article_published_time":"2021-03-31T12:57:00+00:00","article_modified_time":"2022-12-31T14:09:23+00:00","og_image":[{"width":650,"height":330,"url":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg","type":"image\/jpeg"}],"author":"David Georget","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"David Georget","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#article","isPartOf":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/"},"author":{"name":"David Georget","@id":"https:\/\/infinite-conseil.com\/#\/schema\/person\/7e12f943bb973433096ddbcea83aa15d"},"headline":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !","datePublished":"2021-03-31T12:57:00+00:00","dateModified":"2022-12-31T14:09:23+00:00","mainEntityOfPage":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/"},"wordCount":749,"publisher":{"@id":"https:\/\/infinite-conseil.com\/#organization"},"image":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage"},"thumbnailUrl":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg","articleSection":["Comp\u00e9tences"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/","url":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/","name":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !","isPartOf":{"@id":"https:\/\/infinite-conseil.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage"},"image":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage"},"thumbnailUrl":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg","datePublished":"2021-03-31T12:57:00+00:00","dateModified":"2022-12-31T14:09:23+00:00","description":"Un exemple de communication visant a \u00e9viter le greenwashing tout en mettant en avant les effort d'une entreprise par INFINITE- David GEORGET.","breadcrumb":{"@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#primaryimage","url":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg","contentUrl":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/kleo-beaute.jpg","width":650,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/infinite-conseil.com\/index.php\/2021\/03\/31\/la-fin-du-greenwashing-un-exemple-de-responsabilite-par-david-georget-infinite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/infinite-conseil.com\/"},{"@type":"ListItem","position":2,"name":"La fin du greenwashing et des publicit\u00e9s trompeuses a sonn\u00e9 !"}]},{"@type":"WebSite","@id":"https:\/\/infinite-conseil.com\/#website","url":"https:\/\/infinite-conseil.com\/","name":"INFINITE","description":"Progresser Ensemble Durablement","publisher":{"@id":"https:\/\/infinite-conseil.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infinite-conseil.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/infinite-conseil.com\/#organization","name":"INFINITE","url":"https:\/\/infinite-conseil.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infinite-conseil.com\/#\/schema\/logo\/image\/","url":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/image001-Copie.png","contentUrl":"https:\/\/infinite-conseil.com\/wp-content\/uploads\/2022\/12\/image001-Copie.png","width":349,"height":350,"caption":"INFINITE"},"image":{"@id":"https:\/\/infinite-conseil.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/infinite-dg\/"]},{"@type":"Person","@id":"https:\/\/infinite-conseil.com\/#\/schema\/person\/7e12f943bb973433096ddbcea83aa15d","name":"David Georget","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infinite-conseil.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/207aa4741824fed4ab0197dd7efaeb553b5c5904a7ced0d26cc2afbc4d26f355?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/207aa4741824fed4ab0197dd7efaeb553b5c5904a7ced0d26cc2afbc4d26f355?s=96&d=mm&r=g","caption":"David Georget"},"sameAs":["https:\/\/infinite-conseil.com\/"],"url":"https:\/\/infinite-conseil.com\/index.php\/author\/d-georget\/"}]}},"_links":{"self":[{"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/posts\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":1,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/posts\/1665\/revisions\/1669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinite-conseil.com\/index.php\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}